Our Story

In November 2018, in what constitutes the largest revision of the International System of Units of Measure, since its establishment in 1960, it was decided to change 4 units of measurement in relation to fundamental constants -cosmic- and not only planetary -as It was the metro pattern.

Geometry (measurements that take the earth as a parameter) is giving way to cosmometry (measurements that take the cosmos as a parameter).

Since objects taken as patterns can easily lose atoms or absorb molecules from the air, it was decided not to use more objects. Instead, parameters were searched based on universal and immutable physical constants, such as, for example, the constant to define the new unit of mass is the Planck constant, a value that describes the energy packages emitted in the form of radiation.

Why is there a need for this change ?, because the universal physical constants such as the speed of light (C) is absolute and does not change. It is a cosmic constant because it is not only the planet earth’s heritage. A true reference parameter does not change, it remains unchanged. So then the definition of meter today is defined as: the distance that light travels in a vacuum in an interval of 1/299792458 s.

The concept of PhiVitae® was born more than 10 years ago, seeking to establish a new measure of volume based on the number of gold called as well  Golden Ration (a constant of length that does not depend on the length of the segment to which the algebraic algorithm is applied).

We worked hard to find a new unit of measurement of volume from an immutable and transcendent parameter: Planck length. And equivalent with a universal and practical measure: the known mL. And thus be able to drink according to the Golden Ratio in a practical and simple way.

Our mission

BECOME AWARE THAT THERE IS A NATURAL MEASURE TO DRINK. AN HARMONIC MEASURE AND BALANCED WITH NATURE.

We know that hydration is and will be the basis of our health. We drink, store and nourish ourselves with water. For that reason we believe that we must know how much water is the best to drink and at the same time be in harmony with nature and the cosmos.

That measure is PhiG and has its equivalent in mL. PhiVitae@ drinking vessels come ready to drink according to the number of gold (Golden Ratio). PhiG is a new parameterized volume unit with Planck length (immutability and permanence) and equivalent in mL.

We believe that the 21st century deserves a change of planetary consciousness. Sustainability is the great change that must be achieved to make this world a harmonious and balanced place. Starting to drink in units of the golden number will provide phi frequency.

Our values

EVERYTHING IS BETTER IN ITS JUST MEASURE.

LIFE KNOWS ITS MEASURE

Nature uses Phi = 1.618 as an algorithm to develop harmoniously, programmed and sustainable for life. Drinking according to the Golden Ratio will harmonize our whole organism with the frequency of nature. We believe that this natural pattern has properties of precision for any living organism. The right measure should be one that is related to the development of life.

HYDRATION IS THE BASIS OF HEALTH AND WELFARE

Water works as the vital interaction between our cells and the environment. Just as if our body was the continent and the water its content, PhiVitae® containers are the perfect vessel to fill water. Because they keep proportion with life.

PHIVITAE® IS SUSTAINABLE BY DESIGN

PhiVitae® vessels are produced in ceramics. Since it is a material from  mother earth herself. The ceramic is stainless, has great power of thermal and electrical insulation. It has great resistance to the effects of erosion that is caused by atmospheric agents. There is no possibility of ion exchange, maintaining the purity of the drinks we consume in its most perfect degree.